Development teams and design strategists spend countless man-hours converting the ideas for a website into a crucial tool for business development. They build database tables, track user navigation paths and create stunning graphics to bring a company’s products to life on the screen. While the fruits of these efforts are often both visually stunning and technically proficient, they can all count for nothing if no one can find the site in their search results.
What is SEO?
Search engine optimization (SEO) is the practice of optimizing a site’s design so that it will appear at or near the top of a search engine results page when a user searches for they keywords related to that site’s products. Major search engines, including Google and Yahoo, have algorithms that determine how they rank keyword query results. Although some external factors, such as inbound links, contribute to a page’s ranking, several design facets can also increase a page’s status in search results.
Method #1: sIFR
Method #2: CSS Sprites
Method #3: CSS Pagination
Developers must often strike a balance when it comes to pages with lengthy content: do they split the page into several sub-pages (requiring more HTTP requests) or do they keep it as a long, scrolling page (and risk losing readers)? One method to solve this dilemma is CSS pagination. The designer can create the content block to meet specific dimensions, then add the pagination links in the desired style.
Method #4: External CSS Files
As another factor in favor of increasing page load speeds, the use of external CSS sheets can be a key element in improving search engine results. One mistake that designers can make is to insert their CSS code within each page. When a user loads a new page, the CSS code must also reload. With external style sheets, the browser caches the data after loading the first page and holds it throughout the session.
Method #5: CSS Menus