Good vertical rhythm on a website has numerous benefits: aesthetically the design will appear more balanced and polished; for the reader, the content will be more cohesive and easier to read. If you’ve ever read a content heavy website and found it hard for your eyes to jump to the start of the next line, it was probably due to a poor vertical rhythm. In the old days of print design, vertical rhythm was set using font sizes, line heights, margin and paddings, set in point (pt) size units. Today the same styling...