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Building a PHP Ad Tracker: Creating the Database Tables

For the vast majority of modern websites, advertising is a major source of revenue. Banner ads for services related to the web site owner’s industry allow customers to view products that tie into the site owner’s core business. In exchange, the web site owner can charge the banner ad owner for every impression (banner ad appearance) or click-through (when a user clicks the banner ad). In order to build a banner ad management system, we must first create the database tables that will hold the ad information,...
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