Some experts say search only drives 30 percent of a website’s traffic. While that may seem insignificant, that 30 percent often makes up visitors who are looking for the products, services or information specific to your company so losing them could have a significant impact on how well an organization performs. In part one of this series we looked at some things that web developers need to consider when it comes to search engine optimization, but now it’s time to step up to the plate. Let’s roll...