Web crawler posts

SEO and Web Development: Pros and Cons of Sitemap.xml

When designing the architecture and navigational structure of a web site, a sitemap can be extremely helpful. A sitemap can keep the navigation links organized by category, predict how any dynamic links will function, and keep the framework under control. Web developers are not the only parties involved in the process who can benefit from a well-structured sitemap. Many search engines, including Googlebot, can crawl through an XML file that contains the sitemap data to crawl and index the site's...
SEO

Along Came a Spider: SEO and Links

Most of the popular web search engines prioritize the sites that they index by two major criteria: content and links. The indexable content (i.e. content viewable in the source code) gives the search engine spiders material which they can store in their databases and sort according to relevance. The links within a site guide the spiders throughout the site's architecture. In many instances, web developers ignore the importance of links in creating a site that will bring them search engine results...

SEO for Web Developers Part 2

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Some experts say search only drives 30 percent of a website’s traffic. While that may seem insignificant, that 30 percent often makes up visitors who are looking for the products, services or information specific to your company so losing them could have a significant impact on how well an organization performs. In part one of this series we looked at some things that web developers need to consider when it comes to search engine optimization, but now it’s time to step up to the plate. Let’s roll...
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