35+ web and mobile app analytics tools

Google Analytics… is there anything it can’t do? Well, yes. Quite a bit, actually. It’s a fantastic tool, no doubt, and there are good reasons that it’s more or less the default choice for many; that cannot be denied. However, for the data-lovers out there, there is so much more to explore. And explore we shall! Here, we present a list of forty-five different tools for managing your analytics, from all-in-one solutions, to data aggregators, to tools that help you try to make sense of the data.


Where some tools focus on your users, CrawlTrack is all about the bots. You can keep an eye on what various bots are doing on your site, improve your search engine rankings, and potentially even block some hacking attempts, all with CrawlTrack.


Woopra doesn’t just show you what pages your users have been on, but aims to help you track their every movement on your site. Especially useful for sites that have customer accounts, Woopra aims to help you understand your users’ motivations, not just their movements.


Mint provides something that not many others do: a self-hosted analytics platform. It’s simple, extensible, totally under your control, and not at all bad for the price.


KISSmetrics is another solution that hopes to give you insight along with your data. You get all the usual stuff, like funnel reports, A/B testing, and more, plus a particular emphasis on tracking individual users’ behavior, no matter which device they’re on.


ChartBeat provides real-time analytics for publishers. The idea is to help you track your top-performing stories, build a loyal audience of readers, and keep them coming back for more.


Loggr focuses on web apps, rather than websites. It’s more than just user tracking, though. It’s also a development tool designed to catch errors in the code when users encounter them. This way, you don’t need to wait for bug reports to get your app fixed.


HitsLink prides itself on ease-of-use, because analytics shouldn’t be a pain. What’s more, they provide dynamic data segmentation. This means that it’s easier to track certain types of users, based on criteria that you define. Examples from their website include: visitors from universities in Europe, campaign activity from mobile devices, top search terms from visitors in San Francisco.


Clicktale provides the usual tools, plus heat maps, and one feature of particular interest to the UX obsessives: session playback. Yup, CLicktale can record an individual user’s session and take you back through every mouse movement, every delay, every moment. This can show you exactly where the trouble spots are.


Gauges comes with a special emphasis on live traffic. All stats are updated right in front of your eyes, with no page refreshes necessary. You can even see all current live visitors and their locations on a world map. May be a bad idea if you are Google.


SiteSpect is all about testing. Not just A/B testing, but tests for every conceivable aspect of your site. You can run hundreds of them at a time, if you feel like it. The people at SiteSpect seem to fell that more data is better data, so if that’s your thing, check them out.


Like many other tools, Inspectlet works to bring context and perspective to your data. What makes it stand out among other tools on this list is that’s it’s built ready to play nice with modern web development technologies like AngularJS, Ember, Backbone, and more. It also has session recording and playback.


It could be said that analytics are all about tracking what visitors do with links, but ClickMeter takes link tracking to the next level. It doesn’t matter if they’re popular links, fraudulent links, broken links, or, most especially, ad campaign links, this is what ClickMeter does.

Open Web Analytics

Want your analytics self-hosted, and for fee? Open Web Analytics is, as the name implies, an open source analytics platform. Put it on your own server, and integrate it with PHP, JavaScript, or REST APIs. It comes with built-in support for popular content management systems like WordPress and MediaWiki.


Mobile app tracking with a twist: it’s all about measuring the effectiveness of your advertising partners.


Mouseflow is all about live analytics, heat maps, mouse tracking, form tracking, and more. See your website from a visitor’s perspective.


More real-time tracking, with an emphasis on sales. FoxMetrics figures out what makes your users buy, what makes them hesitate, and how you can sell more, faster.


Track your app sales, across multiple app stores, in one place. Appfigures can generate easily-understood reports, track rankings, translate reviews, and more.


Wanna see how your social media efforts directly impact your site’s performance? Well, that’s what TrueSocialMetrics is all about. Measure the results of your Twittering and more.


Kochava provides analytics for your app, and even has its own SDK, so you can integrate analytics into the core of your app, from the beginning. It’s fast, it’s real-time, and it boasts a lot of big names as customers.


Splitforce is about A/B testing your mobile apps. Sure, it can probably do more, but when you want to focus on A/B testing your apps on both Android and iOS, these guys are the specialists.


Apsalar provides enterprise-level data tracking and management for mobile apps.


Heatdata is heat maps for mobile apps. It’s that simple. Track the taps, track the swipes, and more!


Adjust helps you to track the effectiveness of your app’s advertising and conversions by tracking how people use it after download. Do they just give it a glace, or actually use the thing?


Track any particular user-initiated event in your app with AskingPoint. Then, when you have the data, you can remotely control certain aspects of the app, such as showing a notification to users who have used it for a few weeks, performed a specific task, and more.


Admob is a tool straight from Google, and it integrates with Google Analytics. Basically, it’s an ad platform for apps, that allows you to not only show ads, but measure their effectiveness, and all with tools you already know.


Localytics comes with all of the usual features: general analytics for your apps, individual user tracking, A/B testing and the rest. What makes it cool are the features designed to connect you with individual users. From push notifications, to in-app chat, you can talk to them, guide them and/or find out exactly what they’re looking for.


Crazyegg probably wasn’t the first tool to use heat maps, but it is the one that made them popular. Need heat maps for your website? Go to the experts!


Track almost anything and everything on your mobile app with Countly. It’s all live, it’s all real-time, and their site features an example you might not have thought of: mobile games. Well, why not? Gamers need optimized experiences too.

Adobe Marketing Cloud

Adobe, true to their nature, have created an analytics platform/aggregator designed to bring all of your data into one place. If there’s one company that knows marketing, it’s Adobe.


Do more marketing and gather more info, faster. Upsight comes with your complete analytics platform, as well as marketing tools to help you put your data to good use. In fact, Upsight comes with tools designed to incorporate multiple apps into a single campaign, and includes localization options.


AppsFlyer is all about growing your app by using the data that you collect. The business prides itself on loving the mobile platform as much as you do, and getting involved with their customers, not just offering them a software package.


Roambi doesn’t just want to give you numbers, it wants to give you numbers that you’ll understand. With a focus on ease-of-use, Roambi doesn’t just track mobile apps, it’s designed to be accessed and controlled from mobile devices as well, so you’ll always have access to your data while you’re on the go.


AppAnnie is app store and advertising analytics for apps.


Develop mobile games? Manage your analytics and boost the sales in your virtual store with Applicasa.


GoSquared is another analytics platform for your website that aims to help you connect with users on a more personal level. One of the cool things about it is that it includes many of the usual things, but also heuristic predictions. That’s right, GoSquared attempts to predict your future traffic based on past performance, and gives you recommendations based on what it finds.


Clicky is a website analytics platform that comes with features. A lot of them. We’re walking fine-tuned analytics with plugins for a lot of major CMS options, apps for many platforms, analytics for video, audio, Twitter, and more. Clicky wants to give you everything.


And last, but not least, Segment. This is a tool that provides no analytics of its own, but can aggregate the data from just about any number of analytics tools into one single place, one interface. If you’re using several of the tools on this list, for example, Segment may interest you.

Justas Markus is the co-founder & chief operating officer of Refe. He's a traveler, blogger, athlete and entrepreneur. Catch up with Justas on Twitter More articles by Justas Markus
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