Articles by Steven Blake

Steve Blake is a copywriter on a mission to simplify online marketing for ecommerce stores. If I'm not sitting behind my laptop writing copy, you'll find me at the beach, surfing or reading a good book.

Moving your website to HTTPS, is it worth it?

HTTP versus HTTPS: How much of a difference can one additional letter make? As it happens, quite a lot. Ever since Google confirmed that it considers whether a site uses HTTP or HTTPS as a ranking factor, there’s been a lot of debate about the merits of making the switch. I don’t know about you, but I’m the type of person who likes to play it safe; if Google recommends something, I’m all for it. Still, while switching to HTTPS makes sense for most websites, it’s not always worth it. Is it time to switch?...
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