WooCommerce is one of the most popular eCommerce plugins available on WordPress. With over 30 million downloads, this free software now powers more than 28% of all online stores. It provides everything you need to build a fully-functioning store and has many great features, but third party plugins really help bring out the best of WooCommerce.
If you’re building an online shop from scratch or you’re interested in adding some extra features to your existing store, you can use WooCommerce plugins to add more functions and get all the tools you need to run a successful store.
Whether you want to add product wishlists, enable direct checkout options, or gain access to an advanced reporting system, here are 8 of the best WooCommerce plugins that will supercharge your business.
1. Advanced WooCommerce Reporting ($35)
This plugin provides advanced analytics and reporting right inside your WordPress dashboard. It will help you understand important statistics such as the kind of products customers are buying the most, where your visitors come from, and the number of refunds you process.
As WooCommerce doesn’t include an effective reporting system, this is a great solution to gain more insight into how your shop is performing. It has a user-friendly interface and provides visual reports for a wide range of variables including products, categories, billing, refunds, and stock lists.
Additional features include reports on tax and refunds, brands, countries, and states. It is also compatible with Gravity Forms.
2. WooCommerce Currency Switcher (Free)
In order to target an international audience, you’ll need to customize your website in several different ways, one of the most important being the ability to switch currencies.
This is a useful plugin which supports real-time currency conversion to allow customers to easily find prices in their own currency, extending your reach to a wider market. It includes three different widgets; currency switcher, currency converter, and currency rates. It also features flags by country so that users can easily find their preferred currency.
Additional features include support for shortcodes, automatic currency change based on user IP, and four currency aggregators.
3. WooCommerce Custom Product Designer ($49)
T-shirts, mugs, posters… People love creating their own custom products and it’s still a popular trend in the eCommerce world. If you’re interested in selling custom print products, this premium plugin allows you to setup your own custom print shop with WooCommerce and WordPress.
This module adds an all-in-one product designer to your WooCommerce store so that users can design their own products using a beginner-friendly interface. It supports designs for a large variety of products and printing methods, and works on mobile devices as well as desktops.
Additional features include an integrated ClipArt store, support for design templates, and a mobile-friendly editor.
4. WooCommerce Amazon Affiliates ($42)
Working with Amazon affiliate products means you don’t need a large warehouse to start an online store, and this plugin simplifies the process of connecting your WooCommerce store to your Amazon affiliate account.
The plugin allows you to import products to your store in bulk to streamline the product creation process, offers custom reporting and product image import, as well as the automation of product import based on keywords.
Additional features include automatic product sync, Chrome extension, and 90-day cooky support.
5. YITH WooCommerce Zoom Magnifier (Free)
Many online stores provide the ability to zoom in on product images to improve user interactions and make it easier for people to get a good look at what you’re selling. This free plugin lets you add a zoom magnifier to your own WooCommerce store.
Zooming in allows your customers to interact with your product pages more efficiently and should also help boost sales. The plugin also includes a slider below your product images so you can feature multiple images. It is also mobile-friendly.
Additional features include zoom on mouseover and a customizable zoom area.
6. WooCommerce Direct Checkout (Free)
Having a direct checkout option makes it easier for your customers to quickly buy products. Not everyone will want to add multiple items to their shopping cart, and this plugin is a great way to attract visitors interested in a one-off purchase.
The plugin adds a “Buy Now” button to your WooCommerce product pages, allowing customers to skip the shopping cart process and go directly to checkout. Not only does this improve user experience, but it should also help boost your sales.
Additional features include premium add-ons and support for English and Chinese languages.
7. WooCommerce Dynamic Pricing & Discounts ($29)
In order to attract new customers and increase sales, you’ll probably be running seasonal offers and discounts. This plugin is a great solution for managing your promotional campaigns, all in one place.
It’s beginner-friendly and relatively easy to set up, and supports dynamic pricing options such as special offers, bulk pricing, deals of the day, flash sales, and much more.
Additional features include “buy-1-get-one-free” options, applying discounts to product groups, excluding matching products, custom promotional scenarios, and charging extra with checkout fees.
8. WooCommerce Wishlist Plugin (Free)
Wishlists help improve user experience and convert sales by allowing visitors to create a catalog of their favorite products.
This free plugin is a great way to add a wishlist system to your existing online store so your customers can save products for later. You can easily customize the appearance of wishlist buttons so they match your website theme, and it’s also mobile friendly.
Additional features include social media wishlist sharing, custom CSS styles, and a responsive design which supports retina display.
If you’re wondering whether it’s worth investing in third party plugins for your WooCommerce store, the answer is yes. As you can see, prices usually range from free to around $50, so they won’t take out a large chunk of your profits.
They’re the best way to enhance user experience, offer features which will help attract new customers and boost sales, and really get the most out of your WooCommerce shop.