Articles by Natalie Pavlovskaya

Natalie Pavlovskaya (@tenlerlenin) is a digital marketer and content strategist at MageWorx. She is here to write cool stuff about all things ecommerce and social.

Why building a gift card option is essential for ecommerce

Gift cards possess huge potential for merchants who want to increase revenue, acquire new customers and get their brand noticed. It’s generally believed that a gift card program is a marketing tool perfect only for the biggest holiday season or that it can be applied merely by big brands. However, gift cards can be a great tool to drive customers and increase sales, regardless of the season or the brand size. According to the National Retail Federation 2014 survey, 60% (or 6 in 10) of shoppers say...
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