HTTP versus HTTPS: How much of a difference can one additional letter make? As it happens, quite a lot. Ever since Google confirmed that it considers whether a site uses HTTP or HTTPS as a ranking factor, there’s been a lot of debate about the merits of making the switch. I don’t know about you, but I’m the type of person who likes to play it safe; if Google recommends something, I’m all for it. Still, while switching to HTTPS makes sense for most websites, it’s not always worth it. Is it time to switch?...