Search engine optimization posts

SEO and Web Development: 5 HTML5 Tags for SEO

The advent of HTML5 has created a new set of opportunities for web developers and site architects. The new system has also forced those unfamiliar with its origins to reassess how they view their site design, especially when it comes to questions of search engine optimization. How will HTML5 interact with the current search engine spiders, such as Googlebot and Bing, and how will those crawlers evolve in this dynamic environment? New Content Tags ... One of the biggest new features in HTML5 is the new...
SEO

Along Came a Spider: SEO and Links

Most of the popular web search engines prioritize the sites that they index by two major criteria: content and links. The indexable content (i.e. content viewable in the source code) gives the search engine spiders material which they can store in their databases and sort according to relevance. The links within a site guide the spiders throughout the site's architecture. In many instances, web developers ignore the importance of links in creating a site that will bring them search engine results...

Baking a New Site With a Sprinkle of SEO Part 1

It doesn’t matter whether you’re an SEO, a developer, designer, information architect or any other myriad of digital based roles, we all want the same outcome; to do the best we possibly can for our websites. As an SEO myself, I’m interested in growing the performance of my client’s website in organic search. This is not something that I (or any other SEO for that matter!) can do single handed. We also rely on the skill of the web developer to implement and carry out our recommendations and technical...

SEO and Javascript: DO’s and DON’Ts

In previous years, many of the major search engines were not fully equipped to read anything on a page aside from the text within the tags. Most of the “spiders” that “crawled” through web pages only viewed information at the most basic level. As technologies such as Javascript took over the web site design field, the search engine programmers found that their creepy-crawlies had to evolve in order to extract the most pertinent information from the sites they visited. Here are some DO's and...

How to Create and Use WordPress Custom Menus

WordPress 3.0 introduced users to a powerful feature: custom menus. Now, without the need for plugins, we can exclude, include, and rearrange our page links at will, displaying a different menu for different pages, and with some code, even different users entirely. How to Create a Custom WordPress Menu ... Creating a custom menu is simple. Log into your WordPress Administrative Dashboard and select “Menus” under the appearance tab. From here, select the “Menu Name” input and give your new...

SEO for Web Developers Part 2

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Some experts say search only drives 30 percent of a website’s traffic. While that may seem insignificant, that 30 percent often makes up visitors who are looking for the products, services or information specific to your company so losing them could have a significant impact on how well an organization performs. In part one of this series we looked at some things that web developers need to consider when it comes to search engine optimization, but now it’s time to step up to the plate. Let’s roll...

Forget the Plugins, Try These WordPress Hacks

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WordPress is undoubtedly one of the most popular tools on the Internet because it makes it so easy to get a functional web site up and running in such a short time. And then there are the plugins. If you want your WordPress site to do something then odds are there is a plugin that you can install to make your site do what you want it to do. But plugins pose a bit of a problem at times. Since they are created by third-party developers you never know what quality control practices are used and what security testing...

SEO Techniques Web Developers Need to Learn Part 1

Web developers are hired to make things work on a web site. SEO is often considered an afterthought that is often someone else’s responsibility. However web developers can do quite a bit to help, or harm, a company’s optimization efforts. To help visitors find web sites more easily, many organizations are bringing SEO professionals in during the planning phase of a new website. If you are working without the input of someone who specializes in SEO, these tips can help guide you along the path to search...
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